Overview.
For Verilux, a B2C brand focused on improving well-being through light therapy, we implemented a comprehensive marketing transformation—from a full brand refresh to a data-driven content strategy, high-performing email and social campaigns, and optimized digital assets. By combining strategic storytelling with performance-driven execution, we elevated engagement, increased revenue, and built a scalable marketing foundation for long-term growth.
Objectives.
01.
Rebrand
Develop and implement an updated brand strategy to modernize the company’s market presence.
02.
Content Strategy
Develop and execute a scalable content strategy to drive engagement and conversions.
03.
Email Marketing
Build and optimize email automations and improve email campaign performance to boost engagement and revenue.
04.
Social Media Marketing
Implement a targeted social media strategy to increase engagement, reach, and sales.
05.
Amazon Optimization
Develop an optimized Amazon store to drive higher conversions.
06.
Customer Experience
Refresh customer touch-points to improve usability and customer satisfaction.
07.
Revenue
Drive revenue growth through strategic initiatives
Projects.
Content Strategy.
Developed and implemented a data-driven content strategy focused on customer engagement and conversion.
Leveraged insights from customer surveys and analytics to refine messaging and optimize marketing efforts.
Created scalable content frameworks to ensure long-term brand consistency and effectiveness.
Copywriting.
Wrote and optimized website, email, and advertising copy to enhance user engagement and conversions.
Developed compelling product descriptions and brand messaging aligned with audience needs.
Ensured consistent tone and messaging across all marketing channels and materials.
Photo & Video.
Worked on photo and video shoots, providing storyboards and scripting and ensuring high-quality assets aligned with the brand’s identity.
Projects yielded over 500 professional-grade image assets for use across various channels, plus 15 high-quality videos aimed at brand awareness, customer education, and sales enablement.
Email Marketing.
Built and optimized email automations to drive engagement and revenue from segmented audiences.
Developed and managed high-performing email campaigns, achieving above-industry open and conversion rates.
Introduced new automations and strategic workflows to maximize efficiency and customer lifecycle marketing.
Social Media Marketing.
Created and executed a growth-focused social media strategy for Instagram, Facebook, and LinkedIn.
Launched UGC campaigns, an affiliate program, and strategic brand partnerships to increase reach.
Improved engagement and conversions through data-driven content optimizations and performance tracking.
Amazon Optimization.
Developed optimized product descriptions, enhanced brand content, and store design for Amazon.
Ensured clear, compelling messaging and visuals to drive higher conversions and sales.
Applied SEO best practices to improve visibility and organic ranking within Amazon’s marketplace.
Product.
Led a product naming and packaging refresh, enhancing product appeal and consumer experience.
Impact.
01
Revenue Growth & Performance Optimization.
- +214.6% total revenue increase attributed to email, blog, and social media.
- +264.6% increase in sales from email marketing, with high-performing automations and campaigns.
- 11% of total revenue driven directly by email marketing efforts.
- +42.16% increase in page value from blog-driven traffic, leading to stronger on-site engagement and conversions.
02
Social Media Expansion & Engagement.
- +51.3% increase in sales by social media source, proving the effectiveness of optimized content.
- +217.11% jump in engagement through social campaigns, UGC initiatives, and influencer partnerships.
- +40% increase in total followers, expanding brand reach and organic audience growth.
- +45.4% increase in online store sessions from social media, driving more qualified traffic.
- Successfully launched an affiliate program, strengthening brand advocacy and increasing conversions.
03
Content & Brand Positioning Improvements.
- +500% increase in published blog content, significantly improving SEO and organic discovery.
- +244.69% increase in clicks from organic content, leading to more engaged website visitors.
- +209.29% increase in impressions from blog and search engine optimizations.
- +96.24% increase in total page views, reflecting higher engagement and interest in Verilux’s products.
- +15.41% increase in new users, bringing fresh leads into the marketing funnel.
04
Email Marketing & Automation Success.
- 29.9% campaign open rate (industry benchmark: 17.5%), showcasing highly engaging email content.
- 35.9% automation open rate (industry benchmark: 34.1%), proving the power of personalized workflows.
- 7.39% email click-through rate, driving significant user engagement and conversions.
- 95% decrease in bounce rate, improving email deliverability and engagement quality.
- Successfully introduced new automations, streamlining marketing efficiency and customer engagement.
05
Scalable Marketing Foundation.
- Built a scalable marketing infrastructure, including high-performing templates, automation workflows, and streamlined content production.
- Successfully optimized Amazon store copy and creative, improving conversions and visibility.
- Conducted customer surveys and user interviews to refine messaging and ensure audience alignment.
- Improved product manuals, welcome guides, and packaging, enhancing the post-purchase experience and customer retention.